Effortless Purse Handling, Deposits, and Moving Funds via Encuentra24

The improvement of user experience (UX) and user interface design (UI) at Encuentra24.com's wallet was propelled by a deep comprehension of our users' ever-changing needs and a dedication to providing a more engaging and practical experience.

Recognizing the paramount importance of innovation in the technology and data management sphere, Encuentra24.com committed to refining its services to stay ahead of design and usability trends. This progression aims not only to engage our users with visually appealing design but also to streamline their interaction with our platform, ensuring that technology seamlessly integrates into their financial activities and caters to their evolving requirements. This evolution aims to deliver an outstanding experience at every interaction point with our wallet.

Responsibilities

UX, UI

Lenght of the project

5 Moths

Industry

E-commerce

Tools

Figma | Trello | Notion | Whismical

Company size

500+

Deliverables

UX Review, Feature Map, Functional Requirements, User Flows, Wireframes

UI Design

Design Library, Mood Board, Style Concepts, Style Guide, Static Mockups, Clickable Prototype

Challenges

Improve accessibility and reduce onboarding, transaction and cash withdrawal times.

Results

The transformation of Encuentra24's wallet platform has led to remarkable improvements, evident through various metrics. During the initial phase of updates, we observed a notable increase in user engagement metrics such as average session duration, number of transactions, and user retention rates.

This overhaul introduced a more intuitive and visually appealing interface, resulting in enhanced user experience metrics such as decreased bounce rates and increased click-through rates. Users found navigation to be more streamlined, leading to smoother interactions with the platform.

Moreover, the implementation of customization features and personalized recommendations contributed to higher levels of user satisfaction, as indicated by positive feedback and increased usage frequency.

Overall, these metrics demonstrate the tangible benefits of the platform's transformation, reinforcing our commitment to providing a superior wallet experience at Encuentra24.

27%

Improved user registration process

23%

Increased user retention

74%

Increased time spent on the website

Work process

UX/UI Research and Analysis: In this crucial phase of our user experience (UX) and user interface (UI) design work process, we conduct user interviews, surveys and analyse in-app metrics to understand pain points and user needs. In addition, we study competitor applications and industry trends to gather valuable insights.

Information Architecture: Based on our research findings, we restructured the content of the application, prioritising features and information according to user needs. This allowed us to create a more logical and user-friendly structure.

Wireframing and Prototyping: We designed low-fidelity wireframes to visualise the new design and navigation, iteratively refining them based on user feedback. We then create a high-fidelity interactive prototype to test the design in a near-real environment.

Usability Testing: We conducted usability testing with a diverse group of users to validate the design and identify areas for improvement. Taking into account the feedback received, we made the necessary adjustments to the design to ensure a smooth and satisfying experience. Interviews and surveys were conducted.

Visual Design and Style Guide: We developed a cohesive visual language including colour palettes, typography and iconography, ensuring consistency throughout the application. In addition, we created a style guide to maintain design consistency in future updates, ensuring a uniform and engaging user experience over time.

Stack for this project

Conclusion

The successful transformation of Encuentra24's wallet platform has effectively addressed previous usability challenges, resulting in a significantly more intuitive and user-friendly experience. This overhaul of the user interface and user experience (UI/UX) has brought forth a series of tangible improvements in customer interactions with the online platform.

By prioritizing the optimization of user experience and app navigation, Encuentra24 has experienced a notable increase in user adoption. Furthermore, customer engagement has surged as users now find it much easier and more appealing to manage their finances, make transactions, and explore features within the Encuentra24 wallet.

This project highlights the crucial role of robust and well-designed user experience for UX/UI designers in the fintech sector. In Encuentra24's case, the focus on enhancing user experience has proven to be a strategic investment yielding tangible results and ongoing customer satisfaction. Encuentra24's wallet platform now stands as a testament to how a carefully executed redesign can redefine the relationship between a company and its users, elevating the financial management experience to new levels of accessibility and usability.

Mobile clickable prototype (limited)

Web clickable prototype (limited)

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Osvaldo

A Dominican UX/UI designer with a master's degree in E-commerce, exploring early-stage startups ventures.